WELCOME TO CHLOEMYKEL.COM

I first started a beauty blog back in 2013, sharing reviews of the makeup and skincare products I was obsessing over at the time. It was my little creative outlet — somewhere I could gush about formulas, textures, and trends long before “beauty influencer” was even a thing. (It still exists somewhere on the internet, maybe I'll share it one day...)

Fast forward to 2020, and in the middle of the pandemic (I was bored… like the rest of us), I decided to resurrect the blog and expand it into fitness, fashion, and lifestyle too. But juggling full-time work with running a blog proved a lot, and eventually I closed it down — always with the intention of bringing it back properly one day...and that day is now.

I cannot explain how happy, grateful, and excited I am to be stepping back into this space. It’s always been my dream to run a fully-fledged, successful blog — my own little corner of the internet where I can share everything I love and express myself creatively.

Everything you see here is created by me: the posts, the graphics, the branding, the website… all of it. It’s been such a fun and fulfilling labour of love, and I can’t wait to watch it grow into everything I’ve always envisioned.

What You Can Expect From the Blog:

To make browsing easy and aesthetically organised (duh), everything on CHLOEMYKEL.COM is divided into 5 main categories, each with a clear vibe and purpose:

BEAUTY

Makeup reviews, skincare routines, new launches, monthly beauty favourites, product hits & misses, and all things beauty.

FASHION

Outfits, seasonal edits, styling tips, and pieces I’m loving — from everyday basics to “going out-out” glam.

WELLNESS

Mindset, self-care, soft-life rituals, routines, movement, and everything that supports a healthy, glowing you from the inside out.

LIFESTYLE

Home, routines, personal posts, travel, food, organisation, and everything that makes life feel more beautiful and intentional.

C-CERTIFIED

Your official stamp of approval section — products, rituals, tools, outfits and recommendations that are Chloe-certified and genuinely worth your money, energy, and attention.

How to Navigate the Blog:

• When you’re scrolling the All Posts feed, each post is labelled at the top with its category.

• When you click into any post, look at the bottom left — you can tap the category tag to instantly see every post in that category.

• So if you want all Beauty posts together or all C-Certified recs in one place… it’s all right there, organised for you.

You can also leave comments on posts if you want to ask a question, share your thoughts, request a review, or just say hi — I love hearing from you.

And of course, make sure to follow along on Instagram and TikTok @chloemykel for daily content, behind-the-scenes bits, beauty updates, and all the vibes.

Thank you for being here — truly. I can’t wait to take you along on this journey with me. Here’s to the start of something exciting...