I first started a beauty blog back in 2013 , sharing reviews of the makeup and skincare products I was obsessing over at the time. It was my little creative outlet — somewhere I could gush about formulas, textures, and trends long before “beauty influencer” was even a thing. (It still exists somewhere on the internet, maybe I'll share it one day...) Fast forward to 2020 , and in the middle of the pandemic (I was bored… like the rest of us), I decided to resurrect the blog and